websites Archives

Nov17
It's not easy being different (Part 2)
In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web...
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Nov16
Think it's easy being different? Not in agencyland.
A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading
Sep20
Some idiots have never seen a potential logo space they didn't want to buy
Too many start-ups, early-stage companies and even outfits which have been around long enough to know better approach brand building as if was all about slapping their logo on every available surface. The fact is that the process known as... Continue Reading
Jul26
Do your customers and your website "click"?
Customers have never been smarter than they are today. They know what’s authentic, and what isn’t. If everything you do is aligned with the things most relevant and important to them, you become more authentic in their eyes. Your promise... Continue Reading
 


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