Starbuck's Archives

May 2
Jello=gelatin, Kleenex=facial tissue, Starbuck's=coffee? Maybe not yet, but...
Stan DeVaughn May 2, 2006
Know More: Starbuck's, brandsynonynms, marketing, pricing, productmanagement 2.0, brandsynonynms
So I'm on a caffeine high. So check this out from last month's Selling Power : "(Starbuck's) planned to raise hot coffee prices in the fall and wanted to use the iced summer drinks to help consumers become accustomed to the...
Posted at 1:38 PM | Permalink | Comments
May 2
Where's the brand loyalty when we pay our people so much more than Starbuck's pays a damn barrista?
Stan DeVaughn May 2, 2006
The old rule of thumb was that the more technologically sophisticated the product, the more brand attributes (i.e. features/benefits) you could build upon to develop brand loyalty. Today? Yesterday's rule is today's myth. Consider the latest dustup between Google (GOOG)... Continue Reading
Posted at 1:06 PM | Permalink | Comments
 


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