Sony Archives

Nov13
Do these guys know their customers or what?!
In Silicon Valley marketing, one of the more enduring cliches is one about the need to"know your customers". Which, of course, has been honored more in the breach than the observance. Valley superstars in marketing are rare compared to the...
Mar 2
Windsor, the Vatican and Cupertino: some things don't change
Tim Bajarin, president of Creative Strategies, hit it on right on the earbud yesterday when he said "I don't think Apple wants to emulate Sony".  Bajarin was one of the annointed industry observers handpicked to witness the unveiling of the... Continue Reading
 


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