BrandingPost: segmentation Archives

segmentation Archives

Jun 1	Make Customer-ese your first language Stan DeVaughn June 1, 2006 Know More: Productmarketing, branding, marketing, segmentation 2.0, Productmarketing At every opportunity, and there seems to be one everywhere you look, I criticize high-technology marketing types for their ham-handedness, tone-deafness and generally inside-out view of the world. Seeing through the lens of the product, rather than through the eyes of their customers.... Posted at 11:11 AM \| Permalink \| Comments
May17	From startup venture to up-start brand: are your guerrillas marketing in the right jungle? Stan DeVaughn May 17, 2006 I hereby claim "rights", for whatever the hell it's worth (hint: probably very little) to the following line: Web 2.0, the blogosphere, etc., cuts the old "15-minutes of fame" thing down to "15 seconds". I'll let you come to your... Continue Reading Posted at 11:52 AM \| Permalink \| Comments
May 8	Can you brand a quantum computer? Stan DeVaughn May 8, 2006 Peruse the May 4 edition of The Economist and you'll come across an article that really can't be "perused". You've got to take a couple of breaths and re-read almost every paragraph because it's one of those pieces in which... Continue Reading Posted at 10:31 AM \| Permalink \| Comments
May 3	PInheads and pin-drops: Can cellphone "branding" teach us anything? Stan DeVaughn May 3, 2006 As if we needed reminding, Ken Belson of The New York Times brings it up again. In Advertising : Best Cellphone Company? All of Them, to Hear Them Say It, we come face to face with one of the oldest... Continue Reading Posted at 7:00 PM \| Permalink \| Comments

segmentation Archives

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