BrandingPost: Productmarketing Archives

Productmarketing Archives

Nov16	Think it's easy being different? Not in agencyland. Stan DeVaughn November 16, 2006 Know More: Positioning, Productmarketing, accountmanagement, agencies, clientrelations, clients, customers, entrepreneurs, marketing, pitching, venturecapital, websites 2.0, venturecapital A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Oct16	Creative thinking is still your job, and it's still hard as hell Stan DeVaughn October 16, 2006 Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading Posted at 4:56 PM \| Permalink \| Comments
Sep29	The dumber the marketing question, the more valuable the answer Stan DeVaughn September 29, 2006 Coupla weeks ago, Jon Jaffe posted "Creativity in Advertising - who's the oxymoron now?" containing a link to a WashPost piece, "What happened to Creative Advertising?". It pretty much summed up the sucky predicament of the venerable ad biz in... Continue Reading Posted at 12:12 PM \| Permalink \| Comments
Jun23	Assume the position! But first, watch your language! Stan DeVaughn June 23, 2006 One of my favorites rants has to do with high-tech marketing being an oxymoron due to the lame definitions many techies slap onto "marketing". But even asute marketers can get fuzzy about their definitions. It's a semantics problem most of... Continue Reading Posted at 12:33 PM \| Permalink \| Comments
Jun14	Amazing what you can see from your client's perspective Stan DeVaughn June 14, 2006 Jack Welch, the guy who used to run GE and is now a contributor to Business Week, knows something about sales. And salespeople. His take on the special talent of people who star at selling? It boils down to empathy... Continue Reading Posted at 4:14 PM \| Permalink \| Comments
	Make Customer-ese your first language They never asked me, but here's the speech I'd deliver at Branding U. Culivate your brand or die: Stanford Football's "marketing gene" snoozes and loses You know your marketing is inside-out if you... Brand loyalty is all about political incorrectness: don't try to create it at some lame, corporate "off-site"! Branding mis-defined. Again. Can you brand a quantum computer?

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