Productmarketing Archives

Nov16
Think it's easy being different? Not in agencyland.
A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length...
Continue Reading
Nov10
Failure to ask (and answer) stupid questions reveals monumental stupidity
More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading
Oct16
Creative thinking is still your job, and it's still hard as hell
Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading
Sep29
The dumber the marketing question, the more valuable the answer
Coupla weeks ago, Jon Jaffe posted "Creativity in Advertising - who's the oxymoron now?" containing a link to a WashPost piece, "What happened to Creative Advertising?". It pretty much summed up the sucky predicament of the venerable ad biz in... Continue Reading
Jun23
Assume the position! But first, watch your language!
One of my favorites rants has to do with high-tech marketing being an oxymoron due to the lame definitions many techies slap onto "marketing". But even asute marketers can get fuzzy about their definitions. It's a semantics problem most of... Continue Reading
Jun14
Amazing what you can see from your client's perspective
Jack Welch, the guy who used to run GE and is now a contributor to Business Week, knows something about sales. And salespeople. His take on the special talent of people who star at selling? It boils down to empathy... Continue Reading
 


Make Customer-ese your first language
They never asked me, but here's the speech I'd deliver at Branding U.
Culivate your brand or die: Stanford Football's "marketing gene" snoozes and loses
You know your marketing is inside-out if you...
Brand loyalty is all about political incorrectness: don't try to create it at some lame, corporate "off-site"!
Branding mis-defined. Again.
Can you brand a quantum computer?

Productmarketing Archives

Advertise



sponsored ads



Incredible Hall of Acclaim.

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Business Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



BrandingPost is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb