productmanagement Archives

Nov29
Brands? It's all in your head
Turns out Al Reis was right. Now there's further scientific evidence. "Positioning" is just another way of describing where your brand lives in the consumer's brain. Actually, it's not all that creepy or Manchurian Candidate-ish. It's reality and it's nothing...
Jun23
Assume the position! But first, watch your language!
One of my favorites rants has to do with high-tech marketing being an oxymoron due to the lame definitions many techies slap onto "marketing". But even asute marketers can get fuzzy about their definitions. It's a semantics problem most of... Continue Reading
May16
They never asked me, but here's the speech I'd deliver at Branding U.
'Tis the season. Mortar-boards, pomp-and-circumstance. Another class marching into commencement ceremonies, picking up their diplomas to the applause and hoots of well-wishers and...marching out to look for jobs. If there was such a place as Branding U., and they asked... Continue Reading
May11
You know your marketing is inside-out if you...
...Flog your "newest technology" instead of talking in terms of the next-generation application. The latter means something to people who buy hi-tech gear. The former is of interest only to your friends and family (and probably a tiny minority of... Continue Reading
May 8
Branding mis-defined. Again.
Good Morning Silicon Valley's comments today on "Core 2 Duo",  the name Intel is giving its new processors for desktop and notebook computers, typifies a widely-held misdefinition of "brand":   that it's all about a logo, or a trademark. Then, there's this quote:  “Branding is a pretty... Continue Reading
May 2
Jello=gelatin, Kleenex=facial tissue, Starbuck's=coffee? Maybe not yet, but...
So I'm on a caffeine high. So check this out from last month's Selling Power : "(Starbuck's) planned to raise hot coffee prices in the fall and wanted to use the iced summer drinks to help consumers become accustomed to the... Continue Reading
 


Where's the brand loyalty when we pay our people so much more than Starbuck's pays a damn barrista?
Some branding basics: Don't attempt to realize a vast vision with a half-vast go-to-market effort
"Branding"? "Marketing"? It depends on what your definition of _______ is.

productmanagement Archives

Advertise



recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Business Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Advertising / Branding

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BrandingPost is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb