BrandingPost: productmanagement Archives

productmanagement Archives

Nov29	Brands? It's all in your head Stan DeVaughn November 29, 2006 Know More: brandattributes, branding, brands, marketing, productmanagement 2.0, productmanagement Turns out Al Reis was right. Now there's further scientific evidence. "Positioning" is just another way of describing where your brand lives in the consumer's brain. Actually, it's not all that creepy or Manchurian Candidate-ish. It's reality and it's nothing... Posted at 1:28 PM \| Permalink \| Comments
Jun23	Assume the position! But first, watch your language! Stan DeVaughn June 23, 2006 One of my favorites rants has to do with high-tech marketing being an oxymoron due to the lame definitions many techies slap onto "marketing". But even asute marketers can get fuzzy about their definitions. It's a semantics problem most of... Continue Reading Posted at 12:33 PM \| Permalink \| Comments
May16	They never asked me, but here's the speech I'd deliver at Branding U. Stan DeVaughn May 16, 2006 'Tis the season. Mortar-boards, pomp-and-circumstance. Another class marching into commencement ceremonies, picking up their diplomas to the applause and hoots of well-wishers and...marching out to look for jobs. If there was such a place as Branding U., and they asked... Continue Reading Posted at 2:08 PM \| Permalink \| Comments
May11	You know your marketing is inside-out if you... Stan DeVaughn May 11, 2006 ...Flog your "newest technology" instead of talking in terms of the next-generation application. The latter means something to people who buy hi-tech gear. The former is of interest only to your friends and family (and probably a tiny minority of... Continue Reading Posted at 1:53 PM \| Permalink \| Comments
May 8	Branding mis-defined. Again. Stan DeVaughn May 8, 2006 Good Morning Silicon Valley's comments today on "Core 2 Duo", the name Intel is giving its new processors for desktop and notebook computers, typifies a widely-held misdefinition of "brand": that it's all about a logo, or a trademark. Then, there's this quote: “Branding is a pretty... Continue Reading Posted at 1:24 PM \| Permalink \| Comments
May 2	Jello=gelatin, Kleenex=facial tissue, Starbuck's=coffee? Maybe not yet, but... Stan DeVaughn May 2, 2006 So I'm on a caffeine high. So check this out from last month's Selling Power : "(Starbuck's) planned to raise hot coffee prices in the fall and wanted to use the iced summer drinks to help consumers become accustomed to the... Continue Reading Posted at 1:38 PM \| Permalink \| Comments
	Where's the brand loyalty when we pay our people so much more than Starbuck's pays a damn barrista? Some branding basics: Don't attempt to realize a vast vision with a half-vast go-to-market effort "Branding"? "Marketing"? It depends on what your definition of _______ is.

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