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Apr 4
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The bottom line of corporate marketing -- the function most often associated with the care and feeding of brands -- is to have the same gravitas as the product and sales functions. In theory, there should be no problem here...
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Mar 2
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Tim Bajarin, president of Creative Strategies, hit it on right on the earbud yesterday when he said "I don't think Apple wants to emulate Sony". Bajarin was one of the annointed industry observers handpicked to witness the unveiling of the...
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