pricing Archives

May 2
Jello=gelatin, Kleenex=facial tissue, Starbuck's=coffee? Maybe not yet, but...
Stan DeVaughn May 2, 2006
Know More: Starbuck's, brandsynonynms, marketing, pricing, productmanagement 2.0, brandsynonynms
So I'm on a caffeine high. So check this out from last month's Selling Power : "(Starbuck's) planned to raise hot coffee prices in the fall and wanted to use the iced summer drinks to help consumers become accustomed to the...
Posted at 1:38 PM | Permalink | Comments
Apr26
"Branding"? "Marketing"? It depends on what your definition of _______ is.
Stan DeVaughn April 26, 2006
In the news-you-can-use category:  There are already at least as many definitions of "branding" as there are of "marketing".  Which, as the last Democrat in the White House would tell you,  are almost as plentiful as definitions of  "is" and "are".   I've always been... Continue Reading
Posted at 1:59 PM | Permalink | Comments
 


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