BrandingPost: PR Archives

PR Archives

Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 Know More: PR, Positioning, Productmarketing, agencies, brandattributes, branding, brands, clients, customers, entrepreneurs, go-to-market, management, marketing, venturecapital 2.0, venturecapital More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Posted at 2:17 PM \| Permalink \| Comments
Oct16	Creative thinking is still your job, and it's still hard as hell Stan DeVaughn October 16, 2006 Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading Posted at 4:56 PM \| Permalink \| Comments
Oct 9	Nothing succeeds like failure. Just ask Carly's agent. Stan DeVaughn October 9, 2006 Timing is everything. In book publishing, especially. I didn't watch it. I was watching baseball. At least those multi-millionaires are earning their multiple millions by entertaining me. Besides, I'd just had dinner and didn't want to risk severe indigestion seeing... Continue Reading Posted at 12:54 PM \| Permalink \| Comments
Oct 4	When the media are the snoopees and not the snoops, they go apoplectic Stan DeVaughn October 4, 2006 I go back and forth on HP-gate. One day I'll dismiss it as utterly irrelevant to the things that concern me as a consumer and a marketing dweeb. The next day, like today when I read that ex-board honchette Patricia... Continue Reading Posted at 5:32 PM \| Permalink \| Comments
Sep21	Are you "experienced"? Stan DeVaughn September 21, 2006 The most recent Fortune Mag joins the dog-pile on DELL, chiding the company for being "in the penalty box". Somehow, I'd bet money that it'll be back on the ice soon enough, but that's beside the point. The point is... Continue Reading Posted at 12:38 PM \| Permalink \| Comments
Sep11	HP-Gate: Sorry, but passive-aggressive has always been "The Way" Stan DeVaughn September 11, 2006 I've deliberately stayed away from all the hoo-hah about what may or may not have transpired in the halls of Hewlett-Packard (HPQ) in the wake of HP-gate (board spying on itself, and snooping on reporters in the process). Not because... Continue Reading Posted at 5:07 PM \| Permalink \| Comments
	To blog a brand or brand a blog? (Say this 10 times) UC at home, the DeRussie in Rome: brand slippage will kill ya! Give the lady credit, she knows how to self-brand Know your ABC's before pulling the trigger on your brand's PR launch Do you call a quantum computer a "quantum computer" or "the greatest thing since Cray" or just "the way Scotty beamed people up"? So,Scott, if somebody gave you do-overs, would you bite a bigger layoff bullet for the good of the Sun brand? Duke, DNA, and the D.A.: a miserable month in Durham You mean if I do an Isadora Duncan impersonation, naked, in front of City Hall I will be famous AND get busted? Advertising vs. PR?

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