BrandingPost: Positioning Archives

Positioning Archives

Nov16	Think it's easy being different? Not in agencyland. Stan DeVaughn November 16, 2006 Know More: Positioning, Productmarketing, accountmanagement, agencies, clientrelations, clients, customers, entrepreneurs, marketing, pitching, venturecapital, websites 2.0, venturecapital A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Oct16	Creative thinking is still your job, and it's still hard as hell Stan DeVaughn October 16, 2006 Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading Posted at 4:56 PM \| Permalink \| Comments
Aug 7	It's more than fashionable to know your customers Stan DeVaughn August 7, 2006 When Wilkes Bashford opened his uber high-end menswear shop in San Francisco 40 years ago, a lot of young men were partial to sandals, jeans and tie-dyed tee-shirts. The result seems surprising in retrospect: The birth of one of the... Continue Reading Posted at 10:41 AM \| Permalink \| Comments
Jul21	UC at home, the DeRussie in Rome: brand slippage will kill ya! Stan DeVaughn July 21, 2006 OK, maybe this is a stretch, but I saw some weird parallels on my Italian vacation these past coupla weeks. One at home (California), another in Rome. Yes, that rhymes. A couple of institutions with which I've become familiar over... Continue Reading Posted at 6:06 PM \| Permalink \| Comments
Jun28	Put your brand in context with a venue that's relevant: Yes, dammit, Event Marketing LIVES! Stan DeVaughn June 28, 2006 Now that "event marketing" is cool again, in other words,out of the penny-wise, pound-dumbass closet it's been stuck in since the dot-bomb crash, is it time to budget for glam venues and uber-cool sites for your product announcements? Perhaps not,... Continue Reading Posted at 5:13 PM \| Permalink \| Comments
	Assume the position! But first, watch your language!

Positioning Archives

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