pitching Archives

Nov16
Think it's easy being different? Not in agencyland.
A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length...
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Sep29
The dumber the marketing question, the more valuable the answer
Coupla weeks ago, Jon Jaffe posted "Creativity in Advertising - who's the oxymoron now?" containing a link to a WashPost piece, "What happened to Creative Advertising?". It pretty much summed up the sucky predicament of the venerable ad biz in... Continue Reading
May25
Want to know the secret to getting the business? Give clients the right answers to these questions:
  BrandWeek/AdWeek and Mirren Business Development sponsored a really useful conference this week in New York. My agency partner, Steve Turner, was there and brought back the following summary:     There are 76,800 marketing firms and ad agencies... Continue Reading
 


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