BrandingPost: management Archives

management Archives

Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 Know More: PR, Positioning, Productmarketing, agencies, brandattributes, branding, brands, clients, customers, entrepreneurs, go-to-market, management, marketing, venturecapital 2.0, venturecapital More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Posted at 2:17 PM \| Permalink \| Comments
Nov 9	More free advice for entrepreneurs! Stan DeVaughn November 9, 2006 OK, no cracks about getting what you pay for. This is what the blogosphere and Web 2.0 is all about right? In honor of the Web 2.0 conference here in my part-time hometown, I submit the following: My agency partner,... Continue Reading Posted at 6:37 PM \| Permalink \| Comments
Jul24	So what makes your customers "click"? Stan DeVaughn July 24, 2006 The more you understand what’s important to your customers and prospects, the more relevant your product or service will be. It’s that simple. Problem is, simple isn’t easy. Typically, when a company starts up, the customer is the center... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
Jun 6	Imagine Steve Jobs in Camp Pendleton. Or playing for Steinbrenner. Stan DeVaughn June 6, 2006 Why dream teams fail involves a lot of intangibles. There are plenty of implications here for marketing and branding. You can read about them in the latest Fortune Magazine (June 12). Still, in the exceptions category, George Steinbrenner's cherry picking... Continue Reading Posted at 11:44 AM \| Permalink \| Comments
May30	Budget? You can't HANDLE a marketing/branding budget until you fill in these blanks! Stan DeVaughn May 30, 2006 Gather your troops and complete this exercise: "Marketing is about values. We have to be very clear on what we want our customers to know about us. They want to know who is ______________(fill in your company name) is and... Continue Reading Posted at 10:44 AM \| Permalink \| Comments
Apr24	So,Scott, if somebody gave you do-overs, would you bite a bigger layoff bullet for the good of the Sun brand? Stan DeVaughn April 24, 2006 Alan Saracevic, biz writer/columnist for SF Chron, gave props to Sun (SUNW) founder (and soon-to-be-Sun-ex-CEO) Scott McNealy yesterday in anticipation of the official announcement today (McNealy Out As Sun CEO) of the end of the McNealy era at the company he... Continue Reading Posted at 4:13 PM \| Permalink \| Comments
	Duke, DNA, and the D.A.: a miserable month in Durham

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