BrandingPost: iPod Archives

iPod Archives

Jun 6	Imagine Steve Jobs in Camp Pendleton. Or playing for Steinbrenner. Stan DeVaughn June 6, 2006 Know More: Apple, iPod, management, marketing 2.0, management Why dream teams fail involves a lot of intangibles. There are plenty of implications here for marketing and branding. You can read about them in the latest Fortune Magazine (June 12). Still, in the exceptions category, George Steinbrenner's cherry picking... Posted at 11:44 AM \| Permalink \| Comments
May 8	Branding mis-defined. Again. Stan DeVaughn May 8, 2006 Good Morning Silicon Valley's comments today on "Core 2 Duo", the name Intel is giving its new processors for desktop and notebook computers, typifies a widely-held misdefinition of "brand": that it's all about a logo, or a trademark. Then, there's this quote: “Branding is a pretty... Continue Reading Posted at 1:24 PM \| Permalink \| Comments
Mar29	All we need is Vince the announcer, ringside bimbos and Yoko Ono screeching "Imagine" Stan DeVaughn March 29, 2006 Will CourtTV follow this? Record label Apple in a slam-fest with that other Apple. In a classic made-for-Celebrity-Death-Match segment on TV, Monsters of brands go mano-a-mano in the courtroom over music rights. Imagine a Claymation Steve Jobs sticking an iPod into Paul... Continue Reading Posted at 1:23 PM \| Permalink \| Comments
Mar 2	Windsor, the Vatican and Cupertino: some things don't change Stan DeVaughn March 2, 2006 Tim Bajarin, president of Creative Strategies, hit it on right on the earbud yesterday when he said "I don't think Apple wants to emulate Sony". Bajarin was one of the annointed industry observers handpicked to witness the unveiling of the... Continue Reading Posted at 10:06 AM \| Permalink \| Comments

iPod Archives

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