BrandingPost: go-to-market Archives

go-to-market Archives

Apr11	Duke's brand is reeling, despite the go-go fund-raising and surging applications Stan DeVaughn April 11, 2007 Know More: go-to-market 2.0, go-to-market I have a hard time accepting the fact that Duke University will not, in some way, shape or form, suffer some brand (read: prestige-school cachet) hit in the wake of the infamous "lacrosse rape" case. The rape that wasn't, as it turned... Posted at 6:11 PM \| Permalink \| Comments
Nov17	It's not easy being different (Part 2) Stan DeVaughn November 17, 2006 In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web... Continue Reading Posted at 3:43 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Sep29	The dumber the marketing question, the more valuable the answer Stan DeVaughn September 29, 2006 Coupla weeks ago, Jon Jaffe posted "Creativity in Advertising - who's the oxymoron now?" containing a link to a WashPost piece, "What happened to Creative Advertising?". It pretty much summed up the sucky predicament of the venerable ad biz in... Continue Reading Posted at 12:12 PM \| Permalink \| Comments
Sep20	Some idiots have never seen a potential logo space they didn't want to buy Stan DeVaughn September 20, 2006 Too many start-ups, early-stage companies and even outfits which have been around long enough to know better approach brand building as if was all about slapping their logo on every available surface. The fact is that the process known as... Continue Reading Posted at 3:59 PM \| Permalink \| Comments
Jun12	Know your ABC's before pulling the trigger on your brand's PR launch Stan DeVaughn June 12, 2006 It bears repeating: if PR is branding 1.0, and advertising, etc., is branding 2.0, and so on, it stands to reason that you want to make your brand "statement" early, and often. This means showing your attributes at the product's... Continue Reading Posted at 5:21 PM \| Permalink \| Comments
	From startup venture to up-start brand: are your guerrillas marketing in the right jungle? Can you brand a quantum computer? Don't underestimate the power of the elevator pitch in getting your brand airborne Some branding basics: Don't attempt to realize a vast vision with a half-vast go-to-market effort

go-to-market Archives

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