BrandingPost: customers Archives

customers Archives

Nov17	It's not easy being different (Part 2) Stan DeVaughn November 17, 2006 Know More: accountmanagement, agencies, budgets, clientrelations, clients, customers, entrepreneurs, go-to-market, marketing, venturecapital, websites 2.0, venturecapital In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web... Continue Reading Posted at 3:43 PM \| Permalink \| Comments
Nov16	Think it's easy being different? Not in agencyland. Stan DeVaughn November 16, 2006 A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Nov13	Do these guys know their customers or what?! Stan DeVaughn November 13, 2006 In Silicon Valley marketing, one of the more enduring cliches is one about the need to"know your customers". Which, of course, has been honored more in the breach than the observance. Valley superstars in marketing are rare compared to the... Continue Reading Posted at 12:37 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Sep29	The dumber the marketing question, the more valuable the answer Stan DeVaughn September 29, 2006 Coupla weeks ago, Jon Jaffe posted "Creativity in Advertising - who's the oxymoron now?" containing a link to a WashPost piece, "What happened to Creative Advertising?". It pretty much summed up the sucky predicament of the venerable ad biz in... Continue Reading Posted at 12:12 PM \| Permalink \| Comments
Sep20	Some idiots have never seen a potential logo space they didn't want to buy Stan DeVaughn September 20, 2006 Too many start-ups, early-stage companies and even outfits which have been around long enough to know better approach brand building as if was all about slapping their logo on every available surface. The fact is that the process known as... Continue Reading Posted at 3:59 PM \| Permalink \| Comments
	Oooh, but I can't sit there the whole time without my laptop...and my water bottle! It's more than fashionable to know your customers

customers Archives

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