Cults Archives

May30
Budget? You can't HANDLE a marketing/branding budget until you fill in these blanks!
Stan DeVaughn May 30, 2006
Know More: Apple, Cults, brandattributes, branding, budgets, management, marketing 2.0, Cults
Gather your troops and complete this exercise: "Marketing is about values. We have to be very clear on what we want our customers to know about us. They want to know who is ______________(fill in your company name) is and...
Posted at 10:44 AM | Permalink | Comments
May10
Brand loyalty is all about political incorrectness: don't try to create it at some lame, corporate "off-site"!
Stan DeVaughn May 10, 2006
In a very entertaining book that came out a couple of years ago,“The Culting of Brands”, Douglas Atkin starts out by calling attention to the monumental waste of time known as the corporate “offsite meeting”. OK, maybe I should amend... Continue Reading
Posted at 12:24 PM | Permalink | Comments
 


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