Creativity Archives

Nov13
Do these guys know their customers or what?!
Stan DeVaughn November 13, 2006
Know More: Apple, Creativity, Sony, agencies, brands, customers, entrepreneurs, marketing 2.0, entrepreneurs
In Silicon Valley marketing, one of the more enduring cliches is one about the need to"know your customers". Which, of course, has been honored more in the breach than the observance. Valley superstars in marketing are rare compared to the...
Posted at 12:37 PM | Permalink | Comments
Oct16
Creative thinking is still your job, and it's still hard as hell
Stan DeVaughn October 16, 2006
Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading
Posted at 4:56 PM | Permalink | Comments
 


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