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Nov17	It's not easy being different (Part 2) Stan DeVaughn November 17, 2006 Know More: accountmanagement, agencies, budgets, clientrelations, clients, customers, entrepreneurs, go-to-market, marketing, venturecapital, websites 2.0, venturecapital In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web... Continue Reading Posted at 3:43 PM \| Permalink \| Comments
Nov16	Think it's easy being different? Not in agencyland. Stan DeVaughn November 16, 2006 A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Jul24	So what makes your customers "click"? Stan DeVaughn July 24, 2006 The more you understand what’s important to your customers and prospects, the more relevant your product or service will be. It’s that simple. Problem is, simple isn’t easy. Typically, when a company starts up, the customer is the center... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
May25	Want to know the secret to getting the business? Give clients the right answers to these questions: Stan DeVaughn May 25, 2006 BrandWeek/AdWeek and Mirren Business Development sponsored a really useful conference this week in New York. My agency partner, Steve Turner, was there and brought back the following summary: There are 76,800 marketing firms and ad agencies... Continue Reading Posted at 11:45 AM \| Permalink \| Comments
Mar27	Nod to Nike: Great agencies help create great brand, but great clients make great agencies. Stan DeVaughn March 27, 2006 As much as I crack up at a lot of advertising blogs that amount to variations on the theme of youradssuck, ihateyourdumbassads, and adsby morons4morons, it's refreshing to absorb Jim Riswold's thoughts in the March issue of Creativity (the Ad Age... Continue Reading Posted at 3:59 PM \| Permalink \| Comments

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