BrandingPost: budgets Archives

budgets Archives

Nov17	It's not easy being different (Part 2) Stan DeVaughn November 17, 2006 Know More: accountmanagement, agencies, budgets, clientrelations, clients, customers, entrepreneurs, go-to-market, marketing, venturecapital, websites 2.0, venturecapital In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web... Continue Reading Posted at 3:43 PM \| Permalink \| Comments
Sep18	Budgeting for your next marketing project? Have a plan. Stan DeVaughn September 18, 2006 One of the least frequently asked questions in marketing is, sadly, one of the best ones. And it's another reason why the frequency of pratfalls in marketing is so high: How do you budget for a project? One of the... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
May30	Budget? You can't HANDLE a marketing/branding budget until you fill in these blanks! Stan DeVaughn May 30, 2006 Gather your troops and complete this exercise: "Marketing is about values. We have to be very clear on what we want our customers to know about us. They want to know who is ______________(fill in your company name) is and... Continue Reading Posted at 10:44 AM \| Permalink \| Comments
Apr 4	And you wonder why your budget's shrinking faster than George Costanza? Stan DeVaughn April 4, 2006 The bottom line of corporate marketing -- the function most often associated with the care and feeding of brands -- is to have the same gravitas as the product and sales functions. In theory, there should be no problem here... Continue Reading Posted at 3:05 PM \| Permalink \| Comments

budgets Archives

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