BrandingPost: brands Archives

brands Archives

Nov29	Brands? It's all in your head Stan DeVaughn November 29, 2006 Know More: brandattributes, branding, brands, marketing, productmanagement 2.0, productmanagement Turns out Al Reis was right. Now there's further scientific evidence. "Positioning" is just another way of describing where your brand lives in the consumer's brain. Actually, it's not all that creepy or Manchurian Candidate-ish. It's reality and it's nothing... Posted at 1:28 PM \| Permalink \| Comments
Nov13	Do these guys know their customers or what?! Stan DeVaughn November 13, 2006 In Silicon Valley marketing, one of the more enduring cliches is one about the need to"know your customers". Which, of course, has been honored more in the breach than the observance. Valley superstars in marketing are rare compared to the... Continue Reading Posted at 12:37 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Oct16	Creative thinking is still your job, and it's still hard as hell Stan DeVaughn October 16, 2006 Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading Posted at 4:56 PM \| Permalink \| Comments
Oct 4	When the media are the snoopees and not the snoops, they go apoplectic Stan DeVaughn October 4, 2006 I go back and forth on HP-gate. One day I'll dismiss it as utterly irrelevant to the things that concern me as a consumer and a marketing dweeb. The next day, like today when I read that ex-board honchette Patricia... Continue Reading Posted at 5:32 PM \| Permalink \| Comments
Sep21	Are you "experienced"? Stan DeVaughn September 21, 2006 The most recent Fortune Mag joins the dog-pile on DELL, chiding the company for being "in the penalty box". Somehow, I'd bet money that it'll be back on the ice soon enough, but that's beside the point. The point is... Continue Reading Posted at 12:38 PM \| Permalink \| Comments
	Some idiots have never seen a potential logo space they didn't want to buy To blog a brand or brand a blog? (Say this 10 times) The cults of college sports brands Brand loyalty is all about political incorrectness: don't try to create it at some lame, corporate "off-site"! "Branded", shmanded -- there's nothing NEW about branded entertainment

brands Archives

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