BrandingPost: branding Archives

branding Archives

Nov29	Brands? It's all in your head Stan DeVaughn November 29, 2006 Know More: brandattributes, branding, brands, marketing, productmanagement 2.0, productmanagement Turns out Al Reis was right. Now there's further scientific evidence. "Positioning" is just another way of describing where your brand lives in the consumer's brain. Actually, it's not all that creepy or Manchurian Candidate-ish. It's reality and it's nothing... Posted at 1:28 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Oct16	Creative thinking is still your job, and it's still hard as hell Stan DeVaughn October 16, 2006 Good read in yesterday's Chron ( Debate 2.0 - Weighing the merits of the new Webocracy), however abbreviated. My take: there is truth on both sides of the contrived debate. Despite the "tastes great" vs. "less filling" slant, to use... Continue Reading Posted at 4:56 PM \| Permalink \| Comments
Sep21	Are you "experienced"? Stan DeVaughn September 21, 2006 The most recent Fortune Mag joins the dog-pile on DELL, chiding the company for being "in the penalty box". Somehow, I'd bet money that it'll be back on the ice soon enough, but that's beside the point. The point is... Continue Reading Posted at 12:38 PM \| Permalink \| Comments
Sep20	Some idiots have never seen a potential logo space they didn't want to buy Stan DeVaughn September 20, 2006 Too many start-ups, early-stage companies and even outfits which have been around long enough to know better approach brand building as if was all about slapping their logo on every available surface. The fact is that the process known as... Continue Reading Posted at 3:59 PM \| Permalink \| Comments
Sep11	HP-Gate: Sorry, but passive-aggressive has always been "The Way" Stan DeVaughn September 11, 2006 I've deliberately stayed away from all the hoo-hah about what may or may not have transpired in the halls of Hewlett-Packard (HPQ) in the wake of HP-gate (board spying on itself, and snooping on reporters in the process). Not because... Continue Reading Posted at 5:07 PM \| Permalink \| Comments
	To blog a brand or brand a blog? (Say this 10 times) The cults of college sports brands Put your brand in context with a venue that's relevant: Yes, dammit, Event Marketing LIVES! Know your ABC's before pulling the trigger on your brand's PR launch Do you call a quantum computer a "quantum computer" or "the greatest thing since Cray" or just "the way Scotty beamed people up"? Make Customer-ese your first language Budget? You can't HANDLE a marketing/branding budget until you fill in these blanks! Psst! Wanna make your brand a cult? From startup venture to up-start brand: are your guerrillas marketing in the right jungle? They never asked me, but here's the speech I'd deliver at Branding U. Culivate your brand or die: Stanford Football's "marketing gene" snoozes and loses You know your marketing is inside-out if you... Brand loyalty is all about political incorrectness: don't try to create it at some lame, corporate "off-site"! Branding mis-defined. Again. Can you brand a quantum computer? Don't underestimate the power of the elevator pitch in getting your brand airborne PInheads and pin-drops: Can cellphone "branding" teach us anything? Where's the brand loyalty when we pay our people so much more than Starbuck's pays a damn barrista? Some branding basics: Don't attempt to realize a vast vision with a half-vast go-to-market effort "Branding"? "Marketing"? It depends on what your definition of _______ is. So,Scott, if somebody gave you do-overs, would you bite a bigger layoff bullet for the good of the Sun brand? Battle of the brands: Oaktown and Ess Eff Duke, DNA, and the D.A.: a miserable month in Durham Hype for the rest of us Selling low and buying high is no way to go through life, Dorfman And you wonder why your budget's shrinking faster than George Costanza? All we need is Vince the announcer, ringside bimbos and Yoko Ono screeching "Imagine" You mean if I do an Isadora Duncan impersonation, naked, in front of City Hall I will be famous AND get busted? Nod to Nike: Great agencies help create great brand, but great clients make great agencies. Blame it on Nike, not Bode Windsor, the Vatican and Cupertino: some things don't change

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