BrandingPost: brandattributes Archives

brandattributes Archives

Nov29	Brands? It's all in your head Stan DeVaughn November 29, 2006 Know More: brandattributes, branding, brands, marketing, productmanagement 2.0, productmanagement Turns out Al Reis was right. Now there's further scientific evidence. "Positioning" is just another way of describing where your brand lives in the consumer's brain. Actually, it's not all that creepy or Manchurian Candidate-ish. It's reality and it's nothing... Posted at 1:28 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Aug22	The cults of college sports brands Stan DeVaughn August 22, 2006 One of the recurring threads on the message board of the website for fans of the University of California (Berkeley) sports teams, www.Cyberbears.com, expresses heartburn about why the outside world doesn't realize that "Cal" is the same as "Berkeley." Writers... Continue Reading Posted at 5:12 PM \| Permalink \| Comments
May30	Budget? You can't HANDLE a marketing/branding budget until you fill in these blanks! Stan DeVaughn May 30, 2006 Gather your troops and complete this exercise: "Marketing is about values. We have to be very clear on what we want our customers to know about us. They want to know who is ______________(fill in your company name) is and... Continue Reading Posted at 10:44 AM \| Permalink \| Comments
May 8	Branding mis-defined. Again. Stan DeVaughn May 8, 2006 Good Morning Silicon Valley's comments today on "Core 2 Duo", the name Intel is giving its new processors for desktop and notebook computers, typifies a widely-held misdefinition of "brand": that it's all about a logo, or a trademark. Then, there's this quote: “Branding is a pretty... Continue Reading Posted at 1:24 PM \| Permalink \| Comments
May 3	PInheads and pin-drops: Can cellphone "branding" teach us anything? Stan DeVaughn May 3, 2006 As if we needed reminding, Ken Belson of The New York Times brings it up again. In Advertising : Best Cellphone Company? All of Them, to Hear Them Say It, we come face to face with one of the oldest... Continue Reading Posted at 7:00 PM \| Permalink \| Comments
	Some branding basics: Don't attempt to realize a vast vision with a half-vast go-to-market effort Battle of the brands: Oaktown and Ess Eff

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