BrandingPost: Apple Archives

Apple Archives

Nov13	Do these guys know their customers or what?! Stan DeVaughn November 13, 2006 Know More: Apple, Creativity, Sony, agencies, brands, customers, entrepreneurs, marketing 2.0, entrepreneurs In Silicon Valley marketing, one of the more enduring cliches is one about the need to"know your customers". Which, of course, has been honored more in the breach than the observance. Valley superstars in marketing are rare compared to the... Posted at 12:37 PM \| Permalink \| Comments
Jun 6	Imagine Steve Jobs in Camp Pendleton. Or playing for Steinbrenner. Stan DeVaughn June 6, 2006 Why dream teams fail involves a lot of intangibles. There are plenty of implications here for marketing and branding. You can read about them in the latest Fortune Magazine (June 12). Still, in the exceptions category, George Steinbrenner's cherry picking... Continue Reading Posted at 11:44 AM \| Permalink \| Comments
May30	Budget? You can't HANDLE a marketing/branding budget until you fill in these blanks! Stan DeVaughn May 30, 2006 Gather your troops and complete this exercise: "Marketing is about values. We have to be very clear on what we want our customers to know about us. They want to know who is ______________(fill in your company name) is and... Continue Reading Posted at 10:44 AM \| Permalink \| Comments
May22	Psst! Wanna make your brand a cult? Stan DeVaughn May 22, 2006 If you believe that people are actually buying into other people when they buy something, that traditional institutions are slowly losing their ability to create a sense of community, and that cult religions gain traction mainly because the people in... Continue Reading Posted at 5:23 PM \| Permalink \| Comments
Apr 6	Hype for the rest of us Stan DeVaughn April 6, 2006 Lee Gomes used to write for the San Jose Mercury before the demise of daily newspapers. Now he writes for The Wall Street Journal during the demise. Nonetheless, he continues to write as well as ever and his "Portal" column... Continue Reading Posted at 3:27 PM \| Permalink \| Comments
Mar29	All we need is Vince the announcer, ringside bimbos and Yoko Ono screeching "Imagine" Stan DeVaughn March 29, 2006 Will CourtTV follow this? Record label Apple in a slam-fest with that other Apple. In a classic made-for-Celebrity-Death-Match segment on TV, Monsters of brands go mano-a-mano in the courtroom over music rights. Imagine a Claymation Steve Jobs sticking an iPod into Paul... Continue Reading Posted at 1:23 PM \| Permalink \| Comments
	Windsor, the Vatican and Cupertino: some things don't change

Apple Archives

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