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agencies Archives

Nov17	It's not easy being different (Part 2) Stan DeVaughn November 17, 2006 Know More: accountmanagement, agencies, budgets, clientrelations, clients, customers, entrepreneurs, go-to-market, marketing, venturecapital, websites 2.0, venturecapital In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web... Continue Reading Posted at 3:43 PM \| Permalink \| Comments
Nov16	Think it's easy being different? Not in agencyland. Stan DeVaughn November 16, 2006 A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Nov13	Do these guys know their customers or what?! Stan DeVaughn November 13, 2006 In Silicon Valley marketing, one of the more enduring cliches is one about the need to"know your customers". Which, of course, has been honored more in the breach than the observance. Valley superstars in marketing are rare compared to the... Continue Reading Posted at 12:37 PM \| Permalink \| Comments
Nov10	Failure to ask (and answer) stupid questions reveals monumental stupidity Stan DeVaughn November 10, 2006 More free advice for wannabe entrepreneurs and early-stage companies: "The more stupid the question, the more valuable the answer" is an old saying I heard somewhere, back in the day, and it's still as relevant as ever. It's kind of... Continue Reading Posted at 2:17 PM \| Permalink \| Comments
Jul31	Gee, you mean you want people to actually LOOK at our ads? Stan DeVaughn July 31, 2006 Jon Fine's "fine" Bidness Week column, "MediaCentric", contains an endless string of gems about Marketing 2.0. This one caught my eye last week and it has big-time implications for so-called creative thinkers. Dig it: "...It's no accident that non-U.S. commercials... Continue Reading Posted at 5:34 PM \| Permalink \| Comments
Jul24	So what makes your customers "click"? Stan DeVaughn July 24, 2006 The more you understand what’s important to your customers and prospects, the more relevant your product or service will be. It’s that simple. Problem is, simple isn’t easy. Typically, when a company starts up, the customer is the center... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
	The Five Deadly Habits of Ad Agencies (and all providers of marketing services for that matter) Want to know the secret to getting the business? Give clients the right answers to these questions: Nod to Nike: Great agencies help create great brand, but great clients make great agencies.

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