BrandingPost: accountmanagement Archives

accountmanagement Archives

Nov17	It's not easy being different (Part 2) Stan DeVaughn November 17, 2006 Know More: accountmanagement, agencies, budgets, clientrelations, clients, customers, entrepreneurs, go-to-market, marketing, venturecapital, websites 2.0, venturecapital In yesterday's rant (View), I noted the fundamental requirement in this business to ask the toughest, and sometimes "stupidest" questions of entrepreneurs who would be category leaders and captains of new industries. I used the example of a mythical, Web... Continue Reading Posted at 3:43 PM \| Permalink \| Comments
Nov16	Think it's easy being different? Not in agencyland. Stan DeVaughn November 16, 2006 A meeting with a prospective client today afforded me the chance to talk about Steve Turner's, and my, favorite subject. Namely, our shop. Well, maybe not quite that crassly but I did get the opportunity to yammer at some length... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Jul24	So what makes your customers "click"? Stan DeVaughn July 24, 2006 The more you understand what’s important to your customers and prospects, the more relevant your product or service will be. It’s that simple. Problem is, simple isn’t easy. Typically, when a company starts up, the customer is the center... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
Jun14	Amazing what you can see from your client's perspective Stan DeVaughn June 14, 2006 Jack Welch, the guy who used to run GE and is now a contributor to Business Week, knows something about sales. And salespeople. His take on the special talent of people who star at selling? It boils down to empathy... Continue Reading Posted at 4:14 PM \| Permalink \| Comments
May26	The Five Deadly Habits of Ad Agencies (and all providers of marketing services for that matter) Stan DeVaughn May 26, 2006 My biz partner Steve Turner came back from New York this week after attending the big BrandWeek/Adweek conference (View). Here's what some panel members, all clients, had to say about agencies with "recessive" marketing genes: 1. Agencies who fall into... Continue Reading Posted at 12:34 PM \| Permalink \| Comments

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