Devoted to branding and building and protecting brands

Whoops!  On Monday (April 13) I said Hyundai was selling fewer cars this year.  Wrong.  They’re on a major push at the moment and, as it turns out, are underscoring the wisdom of the old advertising adage about growing your market share in a recession.  Caveat: you don’t necessarily make money when you’re taking share away from rivals.  BUT – at the end of the recession, you’re better off than the guys you left in the dust. Read about it here.  Good for them.  Also, let’s raise a glass to the following brands: Plymouth, Miracle Whip, Texas Instruments, and Apple’s iPod. Each was launched and heavily promoted during serious economic downturns: 1933, ’54 and ’01.  Strong leaders show greatest strength in the weakest economies.  The most insulting epitaph for a leader: “She was at her best when the going was good”.