Devoted to branding and building and protecting brands

If there ever was a guy synonymous with his shop, it is Steve Jobs.  More than Donald Trump, Larry Ellison, Michael Dell, or Richard Branson.  No Steve, no Apple. It's sort of like the fashion designer, Valentino. It really is that simple.  And it gladdens my heart that the old boy is still making his presence felt, gaunt though it may be.  As a fellow cancer patient, now fully back in the game, I feel a sense of kinship. As a former colleague of the dude, I can attest that the kind of creative tension he creates, just by showing up, or threatening to, is palpable and immeasurably, collosally valuable.  Jobs knows instinctively, in every fiber of his being, what a compelling and relevant value proposition is really about.  As long as he is up to his whiskers in product conception, design, and go-to-market tactics, shareholders will be rewarded.  But apres Steve, le "drought".  Count on it.