Devoted to branding and building and protecting brands

Here is a real-life, real-world object lesson in the stuff preached here at Turner DeVaughn.  Want to succeed business today, or any day?  For that matter, want to succeed in LIFE?  Don’t just “know your customer”—one of the most trite clichés in Silicon Valley—constantly appraise and see what you're selling through the customer’s eyes.  Don’t look at your customer through the lens what you’re trying to sell.  This is exactly what Jon Beardsley did at Pontiflex.  And the rest is history.  Go do it!  Then, of course, talk to us about how to do it better and better.