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Oct20
The closest thing to being "recession-proof": a recession-resistant value proposition just like Apple's.

When you know which of your product's benefits are assigned the highest value by the people you're aiming at, and you structure your pricing strategy accordingly, and the cost of adopting your product is as low as it can be, what do you have?  An irresistible value proposition.  And what does this do for you?  Check out Apple.  It's our poster company for storm-proofing your business in turbulent economic times.  You can read it here:Why Apple Won't Get Crushed By The Recession

Net-net: Because it's so effective at seeing the world its customers see, Apple  designs products that those customers will buy again and again.  Think Apple will ever compete on price?  To ask the question is to answer it. It doesn't need to compete on price. When you propose real value, not just cut-rate desperation, you get a positive response that is sustainable.  In tough times, customers don't just expect this value.  They demand it. From Apple, they're confident they'll get it.  Again and again.  Because they alway do.  Beyond design and marketing and promoting, Apple knows value.  Even more than that, Apple knows what its customers understand as value.  Take a lesson!  It's all about value.  Another thing -- notice any Apple advertising cutbacks?  Didn't think so.  I didn't say they didn't cut advertising, I asked if any was noticeable.  


1 Comments/Trackbacks




Payday loans are useful when you’re stuck in a situation that requires quick cash that you may not have until your next paycheck. During a recession like the one America is currently mired in, it’s good to know they’re available when necessary. But what’s a recession, or a depression, for that matter? It all depends upon whom you ask. I checked out Yahoo Answers recently, and I had to laugh. The “Asker” wanted to know the difference between recession and depression, and she (the avatar is female) wanted the information in “girly terms.” I’m not sure what girly terms are, but the Asker received a very straightforward response. The American economy is analyzed by quarter. When production is high, it’s considered economic growth. Three consecutive quarters (nine months) of decreased production is considered a recession. A depression occurs when a recession is deep and long. Some common characteristics of a depression include long-term unemployment growth, low prices and low levels of trade and investment. So when it comes to recession and depression, understand that one is bad and the other is worse. If you need a payday loan when things get rough, don’t be afraid to try. Be responsible and you’ll make it through your short-term financial difficulties. For more info on Payday Loans, click the link.

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« Do some good today for someone else. Oh, and help your brand in the process. | Main | EBay: a brand suffering from a weak value proposition »

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