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Take a closer look and T-1 Mobile’s new G1 Phone with Google’s Android software for smartphones has a weaker-than-it-shoulda-been value proposition. Its design “makes assessing Android harder than it should be,” says Stephen Wildstrom of Business Week.  More than that, it violates two of the three basic commandments of a relevant and compelling value prop: it doesn't address the product benefit's highest value and there are significant adoption costs.  In this case, there is no stereo Bluetooth and to use a wired headset you have to buy an adapter.  The most valuable benefit of contemporary smartphones, having all the sweet features, is not delivered.  As Wildstrom says, the iPhone is not without its flaws.  “…but Apple had all the important pieces in place from Day One.”  New-product marketers take heed.  Introduce no gizmo before its time.