Devoted to branding and building and protecting brands

Today is Blog Action Day,which you can read about in today's TechCrunch.  Blogs around the world are making efforts to raising awareness about global poverty and ways to aleviate it.  One interesting way: help an entrepreneur in a poor country. 

As it turns out, TechCrunch does its own brand no harm at all by becoming an activist for this cause.  Getting involved with Kiva.org, starting at $25, matches entrepreneurs in poor countries with donors in rich ones.  Good cause, good for everybody.  We'll look for TechCrunch to update us as things move forward.  Not a bad way to build your own brand, come to think about it.