« August 2008 | Main | October 2008 »

Sep28
Just Google it.
Google evil or Google gaffes?  Go figure.  

Academically speaking, you’ve got a super-colossal company frog-boiling us.  Ask the geeks, and you’ve got the latest in continuing series of pratfalls.  Which is it?  No matter, it’s one hellacious brand that appreciates in value faster than it engulfs, devours and organizes the world’s information.  It’s amazing just to watch these guys.    
Sep17
Maybe if more mortgage brokers and lenders had real value propositions, brands like Lehman and AIG wouldn't be mud today
You can read about the consequences of greed elsewhere.  Here, we focus on the value of a value proposition.  Too bad more banks didn't take their value propositions more seriously during the formation of the housing bubble.  If they did,... Continue Reading
Sep15
HP and IBM keep rising as Sun sets
 Sun's future is 'a coin toss,' analyst says in Tom Abate's piece in yesterday's SF Chronicle.  Neither Sun, IBM nor Hewlett Packard are clients of ours, but it's pretty simple why the latter two are winning and Sun is, well,... Continue Reading
Sep10
Google should mind its business. Earth can wait.
Gosh, someone at Google might want to tell the boss that maybe he should focus on the business and leave saving to planet to Al Gore or somebody?  From today’s SF Chronicle:“Blasting what he called America's "total failure of political... Continue Reading
Sep 3
For better or worse, McCain stays true to his brand.
Say this about John McCain: he maintains fidelity to the reputation that brought him the G.O.P. nomination president.  He's stayed true to his brand promise in reaching out about as far from The Beltway as he could --  geographically, philosophically... Continue Reading
Sep 2
Presidential candidates forget their "brand" attributes at their peril
There's no debate about presidential candidates amounting to "brands".  A brand is a compilation of attributes.  A brand is a promise to deliver an experience.  Barack Obama captured the imagination of Democrats based on his novelty, his media-genic charisma and... Continue Reading

« August 2008 | Main | October 2008 »

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