Devoted to branding and building and protecting brands

I really like Steve Rubel’s take on all things digital but his advice to news organizations to shut down printing presses post haste ignores a basic truth:  a good number of people out there would rather read words on dead trees than on a screen.  How “good” (read: big) is that number?  I dunno.  But on trains, planes, ferries and buses, you see a lot of them.  And they’re not all aging boomers.  Hard to imagine them, and their papers, suddenly being swept away by the green-tech wave.  Are pixels and “hardcopy” mutually exclusive?  Not in this corner of Silicon Valley.