Devoted to branding and building and protecting brands

The upcoming Microsoft ad campaign starring that side-splitting comedy team of Gates and Seinfeld should be fun to watch.  The first time. Problem with these kinds of things is that unless it involves diabolically intelligent sight gags and action humor (think Seinfeld's Amex ads), it's gonna have a short half-life.   Will it do much beyond elbow the "Mac guy vs. Windows guy" Apple spots off center stage?  I'm in sync Henry Blodgett on this one: Microsoft Hires Seinfeld To Make It Cool. But Is Seinfeld Cool