Devoted to branding and building and protecting brands

TechCrunch gets cultural in explaining how and why the top American social networks aren’t cutting it with the Japanese market.  Which is counter-intuitive in light of the modern cultural history of Japanese young people who have mimicked their American counterparts in almost everything else.  Seems the culture gap here is something much more formidable that past differences in music and clothes.    Look at your audience through the lens of your product and fail.  Look at your offering through the eyes of your audience and succeed.  Nothing radically hip or revolutionary about that.