Devoted to branding and building and protecting brands

Disclaimer:  I’m a HUGE fan of Firefox (and have been since last summer when I got my MacBook and bid adieu to Internet Explorer).  The Firefox phishing and spamming protection alone make it valuable.  So here’s wishing them well in their attempt at a world’s record today.  Read about it here.

The Firefox brand promises the ideal value proposition:  clear benefits that customers value most in a browser, an optimal price point to sustain their business and virtually zero adoption costs.  Irresistible.  And a catchy way to get the word out, as well.  These guys are good.