As a response to rising gas prices and the plummeting market demand for big gas slurping vehicles, GM announced it is closing four of its plants that make SUVs and pick-up trucks over the next couple of years. This will affect up to 10,000 employees. Whither the Hummer?
Toyota launched the Prius years ago. Today? Eco-chic wheels like nothing in recent memory. Where was GM? When’s the last time you heard of Toyota losing money, ground, marketshare, or anything else? Nothing new here. GM cars were late to the party a generation ago, too, during the first energy crisis. Detroit consciousness blinded the exec suite to the Rising Sun of Toyota, et. al. Smaller, sensible cars in which you wouldn’t have to pump full of expensive (and, at the time, scarce) gas. Fuel might not be scarce today, but money for gas is – for millions of drivers. Are they anticipating a hybrid Hummer?
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