BrandingPost: June 2008 Archives

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Jun30	A break in the action Stan DeVaughn June 30, 2008 Know More: It's that time of year when I bid you a fond "arrivederci". My wife and I spend the next two weeks in Italy, emphasis on spend: Rome, Capri, Sorrento, Amalfi Coast, and Portofino -- enduring the exchange rate and celebrating 35 years of marriage -- in reverse order of importance, of course. Posted at 11:26 AM \| Permalink \| Comments
Jun26	Hew Crane of SRI-International (formerly Stanford Research Institute): One of Silicon Valley’s under-the-radar, unsung heroes Stan DeVaughn June 26, 2008 A moment of silence, please, for one of the most legendary people in high technology you've probably never heard of: Dr. Hewitt “Hew” Crane, scientist and inventor extraordinaire. And oenophile. A true Renaissance Man in the best tradition, and a... Continue Reading Posted at 12:06 PM \| Permalink \| Comments
Jun24	Events such as the Wimbledon Championships don't "'brand" your products. Stan DeVaughn June 24, 2008 I get into this debate endlessly: Because you sponsor one of their races, will the NASCAR crowd think better of you? Does buying spots on one or all of golf’s majors going to impress golfers at home watching on TV?... Continue Reading Posted at 12:06 PM \| Permalink \| Comments
Jun18	Associated Press to blogosphere: Pay up. (Fat chance.) Stan DeVaughn June 18, 2008 You can imagine what Jeff Jarvis thinks about the assertion of copyright by the Associated Press in its effort to prevent bloggers from freeloading quotes from the wireservice. But this isn’t about Jarvis or Buzz Machine, his blog. This about... Continue Reading Posted at 1:08 PM \| Permalink \| Comments
Jun17	Dumb like a Firefox Stan DeVaughn June 17, 2008 Disclaimer: I’m a HUGE fan of Firefox (and have been since last summer when I got my MacBook and bid adieu to Internet Explorer). The Firefox phishing and spamming protection alone make it valuable. So here’s wishing them well in... Continue Reading Posted at 12:31 PM \| Permalink \| Comments
Jun16	NBC News brand without Tim Russert suffering a body blow and mourning has only just begun. Stan DeVaughn June 16, 2008 Just mentioning the names floating around as so-called “successors” to Tim Russert, as NBC News Washington bureau chief and moderator of Meet the Press, reveals the meteor crater at the network after his stunning death last Friday. In no particular... Continue Reading Posted at 10:23 AM \| Permalink \| Comments
Jun12	NetApp's Levinson knows marketing. And she's the CIO. Stan DeVaughn June 12, 2008 Our new book, NET Value: How to Create a Winning Value Proposition for Marketing in the Digital Culture, will soon be available online for free, but you can read something about one of the key messages right now, right here. ... Continue Reading Posted at 12:31 PM \| Permalink \| Comments
Jun11	The best value propositions: Apple, Toyota, Disney. The worst? Too many to list. Stan DeVaughn June 11, 2008 Saw a great sign around the neck of a San Francisco panhandler the other day: “I need spare change I can believe in.”Too bad the presidential candidates won’t see it. Although San Francisco is natural habitat for Sen. Obama. Still,... Continue Reading Posted at 3:46 PM \| Permalink \| Comments
Jun 9	Apple's recession-priced iPhone: more evidence that American business needs more CEOs like Jobs Stan DeVaughn June 9, 2008 With one office in San Francisco like mine that’s a short walk from the Moscone Convention Center, it’s hard not to have all things Apple thrust in your face a couple of times a year: Mac World in January and... Continue Reading Posted at 1:05 PM \| Permalink \| Comments
Jun 5	Even if Big Brown loses, Brown (UPS) wins. Stan DeVaughn June 5, 2008 As it turned out, Brown did a lot for Brown: win, place AND show. Even if it's none of the above, which is unlikely. The third and final race in the quest for the Triple Crown, still looking for a... Continue Reading Posted at 12:25 PM \| Permalink \| Comments
Jun 3	A hybrid Hummer in GM's tortured-brand future? Stan DeVaughn June 3, 2008 If Brand GM was more like Brand Toyota, would it be jolting the automotive world this week with plant closures and model meltdowns? As a response to rising gas prices and the plummeting market demand for big gas slurping vehicles,... Continue Reading Posted at 12:16 PM \| Permalink \| Comments

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