Devoted to branding and building and protecting brands

How big and powerful is Google right now?   So big and powerful that just about anything it does builds its brand as a “users first” promise.  Check out its latest pronouncement.  Put me in the camp with the the “Florida Economist”, below:

“Google is very smart at utilizing free opportunities to build its brand and its users first image. By confronting the NAI about this particular issue, it further markets itself as the premier “user’s search experience comes first” player, without really lifting a finger. Everyone knows that putting a privacy link up will have not even a nano sized impact on its usage. But, by fighting this it keeps its users first perception going.

“This move is not about privacy at all.

—    Posted by John Brock (Florida Economist)

The late Bill King, legendary sportscaster and the voice of the Oakland Athletics for many years, had a saying that was an old baseball version of the “nothing succeeds like success” saying:  “When you’re goin’ good, you’re goin’ good.”   

Yes, you can say that Google’s goin’ good.  In the words of Kermit the Frog, “Sheesh!”