Devoted to branding and building and protecting brands

Check these out: but I coulda told ya that Redmond’s ardor is still as sweaty as Steve Ballmer jiving onstage at a sales meeting.  And that studying brainwaves as they react to commercials is the latest in continuing series of, uh, “waves” of the future in marketing.  But I agree with the naysayers here.  Toothless guys make poor pitchmen.  Especially on video.