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Research In Motion (RIM) can’t miss as far as welcoming in a boatload of publicity with this week’s intro of Bold, their latest smart phone.  Assuming a bold value proposition it should be a big winner in the marketplace, too.  Stock was up nine in today’s trading. Looks like 1G memory, faster download processing, MS Office Go Suite compatibility as well as other new features that have created the buzz about competition for iPhone.  

While all the true Apple believers already have their iPhones, the battle’s going to be over who’s going to hook the rest of us.  Assuming a good price and no big deal when it comes to adopting Bold, RIM should reap rewards.  Face it, “Blackberry” is essentially a generic term.  Blackberry Bold might sound like an ice cream flavor, but smart (phone) money says RIM’s gonna sell tons.  May not get people to form snake lines for blocks, a la iPhone, but it’s gonna sell nonetheless.