BrandingPost: May 2008 Archives

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May30	YouTube Watch: the question isn't whether it can make money, but if it will ever have to. Stan DeVaughn May 30, 2008 Know More: Google and YouTube, TechCrunch comments on YouTube and Google, YouTube, YouTube brand Since YouTube crawled under Google’s sprawling wing, it’s become the dominant video site brand in sheer numbers. Almost two of every five videos watched online are on YouTube. The rest is porn. Just kidding. The financial results don’t reflect this brand dominance. TechCrunch speculates the Google property may be biding time and waiting for the precise moment to pull the trigger on a big earnings push. Still, how much is this brand worth in terms of real income generating power? Maybe time will tell. Like next year, maybe? Posted at 11:59 AM \| Permalink \| Comments
May27	Sidney Pollack's brand promise: that there's no such thing as a "Pollack" film Stan DeVaughn May 27, 2008 Sidney Pollack’s genius was that he consistenly transcended stereotype. There are Capra movies, Hitchcock movies, and Ford movies. But a Pollack movie? Try to find the common stylistic theme of “Tootsie”, “Day of the Condor”, “The Firm” and “Out of... Continue Reading Posted at 12:00 PM \| Permalink \| Comments
	Google creates its own weather. Especially on its pristine homepage. Stan DeVaughn May 27, 2008 How big and powerful is Google right now? So big and powerful that just about anything it does builds its brand as a “users first” promise. Check out its latest pronouncement. Put me in the camp with the the “Florida... Continue Reading Posted at 11:42 AM \| Permalink \| Comments
May21	We're American Airlines doing what we do best: make you feel our pain. Stan DeVaughn May 21, 2008 American Airlines today announced that passengers are going to taste the bitter pill the company is swallowing these in the wake of high-altitude (and ascending) cost of fuel. Look for the other airlines to follow suit soon. On June 15,... Continue Reading Posted at 2:51 PM \| Permalink \| Comments
May19	Microsoft’s “rapprochement” with Yahoo and your brains on advertising: studies in predictability Stan DeVaughn May 19, 2008 Check these out: but I coulda told ya that Redmond’s ardor is still as sweaty as Steve Ballmer jiving onstage at a sales meeting. And that studying brainwaves as they react to commercials is the latest in continuing series of,... Continue Reading Posted at 6:10 PM \| Permalink \| Comments
May18	Will doing business with bad-boy regimes harm these brands? Pension-fund managers say YES. Stan DeVaughn May 18, 2008 At first glance names such as Siemens, General Electric, Hyundai, Shell and BNP Paribus suggest strength and goodwill. A closer examination reveals companies willing to turn a blind eye toward terror-promoter nations. We’re talking Iran, Syria, North Korea and Sudan. ... Continue Reading Posted at 12:57 PM \| Permalink \| Comments
May16	Mondavi – the man who made “California wine” a premium brand of its own Stan DeVaughn May 16, 2008 The father of California Wine Country, premium wine, and the concept of branding for both of them, is dead at age 94. Robert Mondavi started it all and saw it all through a twisting, turning road as winding and tortuous... Continue Reading Posted at 3:41 PM \| Permalink \| Comments
	What can Big Brown (the horse) do for Brown the shipper? If you're UPS, you believe it's plenty. Stan DeVaughn May 16, 2008 UPS and that horse of the same color – Big Brown – are a match made in brand heaven. Good for UPS to saddle this horse and make a run for the marketing finish line. Plenty of the less-than-bold and... Continue Reading Posted at 11:41 AM \| Permalink \| Comments
May13	H-P shells out big time for EDS, but the stakes in the struggle with IBM are too high to do anything less Stan DeVaughn May 13, 2008 Engulfing and devouring EDS, Ross Perot’s old company that made him a billionaire, is good all the way around for the Hewlett-Packard brand because it fortifies H-P’s already robust value proposition in the arcane world of data management infrastructure where... Continue Reading Posted at 11:03 AM \| Permalink \| Comments
May12	Jobs and his iPhone: A one-man, one-company cartel! Stan DeVaughn May 12, 2008 Apple's pulling the plug on the current iPhone to make way for next month's faster-surfing iPhone. Hey, man, it's all about supply and demand! Tweak supply, jack demand. I swear, this guy and his company could school OPEC. Not that... Continue Reading Posted at 4:00 PM \| Permalink \| Comments
	Blackberry Bold: the new flavor from RIM should light up sales Stan DeVaughn May 12, 2008 Research In Motion (RIM) can’t miss as far as welcoming in a boatload of publicity with this week’s intro of Bold, their latest smart phone. Assuming a bold value proposition it should be a big winner in the marketplace, too. ... Continue Reading Posted at 3:49 PM \| Permalink \| Comments
May 7	Clearwire deal: what and where's the value proposition? Stan DeVaughn May 7, 2008 The technology is there, as Techcrunch says, but the value proposition is shakey. Clearwire and Sprint Nextel said Wednesday they will combine their wireless broadband units to create a $14.55 billion communications company.The new company, to be named Clearwire, will... Continue Reading Posted at 1:06 PM \| Permalink \| Comments
May 3	The Chronicles of Microsoft-Yahoo: No blood, maybe. Perhaps a little water? Stan DeVaughn May 3, 2008 As the geek world turns. Now stayed tuned until Monday. ... Continue Reading Posted at 11:23 AM \| Permalink \| Comments
May 2	Microsoft v. Yahoo: Will there be blood? Stan DeVaughn May 2, 2008 Could be. Or maybe this is more high-tech, high-wreck Kabuki. My understanding of both, very often, is the same: a great puzzlement.... Continue Reading Posted at 11:15 AM \| Permalink \| Comments
	Yeah, it's always about the money BUT The Derby's an American brand that's just plain fun. Stan DeVaughn May 2, 2008 The Kentucky Derby, or as my Brit friends refer to it, “The Darby”, is ready for its showy, annual run tomorrow. I like the Derby. It’s one of the closest things we have to the hoo-hah stuff the English have... Continue Reading Posted at 10:46 AM \| Permalink \| Comments

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