Devoted to branding and building and protecting brands

Their ice cream varieties may not be plain and simple, but the idea was and is:  yesterday was Ben & Jerry’s moment in the ice cream sunshine with freebies, today B&R answers with 31-cent scoops and $100K to a firefighters foundation that assists families of the fallen.  Gotta give the feel-good edge to B&R here, but as a brand-building promotion, you really can’t beat either one.   They scream.  B & J build on their populist brand promise while B&R does good while doing well.  Makes me wish I was more of an ice-cream fanatic.  Love the brands.  One mo’ thing:  this is a promo that’s made for the digital culture: the Internet lights the fuse to quick-strike promotions.  Made to order just like a custom cone.