« Welcome to the recession. One word of caution: nuke your budget and you nuke your brand. | Main | Marketing and branding in a recession »

Mar19
Qunning, qlever, and qonsummately qorporate: The Frank Quattrone brand never lost its promise.

Leave it to the guy who beat the legal odds: Frank Quattrone is back in business and if history is any guage, he won't have to find the deals because the deals will find him.  Bet on it.  After vindicating himself from the kangaroo rap foist upon him in the wake of the post dot-bomb witchhunts (oh, sure, just put enough Frank Quattrones in the slam, and everybody’s 401K re-animates, right?), Quattrone has re-constituted some of his former posse and is now poised for a comeback.  

Bad timing for the baptism of a new investment entity?  People tend to forget how much money can be made while other people are discovering new ways to lose it.  Quattrone will make money.   When he was making his bones in the mid-1980s as a hot-shot, young banker with Morgan Stanley, I was selling the story of Network Equipment Technologies (NET) to  any pre-IPO audience that would listen.  Quattrone listened.  Then he was instrumental in wiring the deal the next year.  It was one of his first skins on the wall.

Book-smart, street-smart, deal-smart.  Watch him go. 

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« Welcome to the recession. One word of caution: nuke your budget and you nuke your brand. | Main | Marketing and branding in a recession »

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