Devoted to branding and building and protecting brands

So now it's official.  Check this email from Ballmer to the troops.  As far as brand implications, assuming this passes federal sniff tests, it seems to me that people just want to search the net with ease, speed, and results.  Microhoo, YahSoft, Google, etc., don’t stir the blood and really don’t arouse emotions the way some other tech marks always have.  I tend to use Ask.com because I know some of the people and I like alternatives.  More people will surely “Micro-hoo” now, however.  Will one plus one yield something closer to three than two?  What do you think?  Weigh-in below!