Devoted to branding and building and protecting brands

...and a game that fortified the brand of the National Football League way more than any beer, car, etc., that wrote the mega-checks  to  expose themselves to the masses  glued to Fox.   Must admit the  Budweiser Clydesdale  channeling Rocky Balboa was  entertaining.  But the 4th quarter of play was as riveting as any commercial in SB history.  What do YOU think?