« Energy Star. Shades of "Earth Days" past. So, how about a direct-mail moratorium? | Main | Branson's out-of-this-world branding possibilities »

Jan21
NFL's post-season system just keeps enhancing the brand. NCAA football and Major League Baseball brands can't compete!
No question about it, the brand attributes of the National Football League runs circles around Major League Baseball when it comes to a playoff schedule and how to get your consumers to feel good about the brand. Another reason why football blew by baseball years ago in popularity.  NFL post-season playoffs, culminating in the Super Bowl, seems more systematic because it is.  Fans feel more engaged and connected to the teams.  Isn't this what every brand strives to do?  My heart’s still with college football, and I’m a baseball fan, too, but helmets off to the NFL when it comes to fulfilling the “brand promise” of ensuring that the best teams, at their best, go head-to-head.  Which means more engagement by customers.  People feel good about it.  NCAA football still flails and stumbles with the flawed Bowl Championship Series (BCS) scheme to determine the national champion.  They've tried, yes, but for two straight years we've had mismatches in the climaxing game.  MLB suffers as well when the champion of one league may have to wait up to a week to play in the World Series as the other league’s champ is still undetermined.  In baseball, this is a serious disadvantage to the team having to play the waiting game, as the fans of the Detroit Tigers found out in 2006 and Colorado Rockies learned last October.  In baseball, teams tend to cool off when you have time off.   It’s a unfair comparison, given the nature of each game, but the NFL brand seems to outscore everybody. 

1 Comments/Trackbacks




» Related News Stories from Connecting News, Commentaries and Blogs at NineReports.com
NFL may change playoff format, more Snap Judgments ...Blogged about at NFL&1;s post-season system just keeps enhancing the brand. NCAA football and Major League Baseball brands can&1;t compete! - brandingpost, The NFL is mulling a change to the playoff... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Energy Star. Shades of "Earth Days" past. So, how about a direct-mail moratorium? | Main | Branson's out-of-this-world branding possibilities »

Advertise



recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Business Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Advertising / Branding

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BrandingPost is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb