No knock on Vegas, or the Consumer Electronics Show, or long lines for cabs and waits for tables, but c'mon. More and more, year in and year out, this event resembles the 1939 World's Fair. OK, maybe I'm tradeshowed out. But the secret to Web 2.0, and selling technology,it seems to me, is pretty straightforward: The brands who enable and encourage their customers and consumers to engage with them -- which can now be done pretty easily -- will be the ones who flourish and prosper. The ones who can't or don't, won't. Here's a factoid I hope makes the rounds on the convention floor this week: Without the internet, people who were happy about a product told five people. With the internet, they tell 20. Without the internet, people who were unhappy about a product told ten people. With the internet, they tell 60. So, what do these things tell you?
Tomorrow, I'll you more about where this data came from and what it means to marketers, brands and agencies.
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