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Jan18
Energy Star. Shades of "Earth Days" past. So, how about a direct-mail moratorium?
I’m old enough to remember the first “Earth Day”, 1970.  No knock on the Energy Star campaign, but wouldn’t it be a good energy-saving idea if more marketers would simply dial back on their selling materials – such as the wasteful tonnage of direct mail crap that still clogs in-boxes at the office and our mailboxes at home?  Yeah, I know, one person’s junk mail is another person’s “Eureka” moment.  But, really, in the era of Web 2.0 aren't there  greener ways to market and brand?  

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» Catalog Choice: 400,000 addressees just said NO to junkmail! from BrandingPost
MEMO TO DIRECT MARKETERS AND THE DIRECT MARKETING ASSOCIATION: 400,000 irked and fed-up addressees can’t be wrong!This weekend, according to our consistently reliable sources, Catalog Choice added the 400,000th member to its database of consumers... [Read More]

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