Devoted to branding and building and protecting brands

Brands in spaaaace!

He'll probably keep it close to the Virgin brand, but Richard Branson's entrepreneurial urges may make him consider partners ( Virgin Galactic Unveils Design For SpaceShipTwo.). This one's got up-market names (that's WAAAY-up market, literally and figuratively) written all over it, right?  Especially the ones you usually associate with the major golf tournaments?  As for TechCrunch's concern about the recession's impact, those who can afford to contemplate a $200K thrill ride can probably take one pretty regularly.  Make no mistake, however: giving your consumers/customers a reason to buy is still the central issue.  In or out of orbit.